User-configurable advertising profiles applied to Web page banners
نویسندگان
چکیده
Advertising banners are graphical elements that are transmitted with the contents of a web page and that serve advertising purposes. Since banners usually do not relate to the users’ interests, banners are often rejected. Much effort has been spent on trying to adapt banners to users. While the usual approach is to try to accomplish that by collecting data about the user, we propose a different approach. Using user-configurable advertising profiles and direct feedback we give full control to the users themselves. This approach is currently being implemented and evaluated in the context of an Internet TV program guide.
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